Merchant Crypto Payments Spike 8% After Bitcoin’s $100,000 Milestone: NOWPayments



With Bitcoin rises to one new all-time high above $100,000 in December, non-custodial payment gateway for cryptocurrency NOWPayments reported increased usage as businesses increasingly turn to crypto payment solutions to meet consumer demand.

“During previous Bitcoin price milestones, we observed an 8% increase in overall cryptocurrency payment usage within just one week,” NOWPayment’s Chief Marketing Officer Alex Yarovinski told Decryptand notes that this increase was measured by comparing data from the week before and after the US election results.

Yarovinski added that current market conditions “show even more promising trends, with growing interest in cryptocurrency payments — albeit at a different pace than previous cycles.”

The growing appetite for crypto payment solutions has highlighted the need for accessible, secure integration tools for businesses, which NOWPayments has been addressing since its inception.

Founded in 2019 by the team behind the cryptocurrency exchange service Change NOWNOWPayments is a non-custodial crypto payment gateway, meaning it does not contain or store user funds. The platform currently supports more than 300 cryptocurrencies, providing merchants with a secure way to accept digital asset payments. The company’s mission is to provide a crypto payment gateway that is easy to use and embed into existing websites. “We believe that everyone should have the chance to accept crypto payments or crypto donations for their e-commerce stores, charities or any type of business,” explained Yarovinski.

“The most common concern businesses have when it comes to adopting crypto payments is the volatility of cryptocurrencies and its potential impact on revenue,” he added, explaining that NOWPayment’s automatic conversion feature allows businesses to instantly convert received crypto to stablecoins or fiat, which minimizes exposure to price fluctuations. “This way, businesses can enjoy the benefits of crypto payments — such as lower fees, faster transactions and global reach — without worrying about volatility,” Yarovinski said.

Keeping it simple

NOWPayments aims to make accepting crypto payments easy, with a simple implementation and competitive pricing that sees transaction fees start at just 0.5%. Merchants can start accepting crypto payments by simply copying and implementing a piece of HTML code, and all transactions are securely linked to their NOWPayments account. API keys used for specific purposes also ensure proper tracking and handling of incoming payments.

The technical simplicity also extends to the platform’s integration tools. “Businesses often worry about the complexity of integrating crypto payments,” Yarovinski said, explaining that the platform addresses this through user-friendly APIs, plugins and tools that offer seamless integrations with platforms including Shopify and WooCommerce.

NOWPayments has also identified several sectors leading current adoption. “We are seeing particularly strong interest from casinos, gaming operations, e-commerce, software-as-a-service providers and web services,” Yarovinski noted. These industries particularly benefit from the borderless nature of cryptocurrency transactions and the reduction of traditional payment processing fees.

Different payment solutions

NOWPayments offers specialized tools for different use cases, including widgets for donations and fundraising, as well as an automatic exchange function powered by ChangeNOW, which enables merchants to convert incoming payments to their preferred cryptocurrency. This feature has proven particularly valuable for companies operating in multiple jurisdictions. “Companies using NOWPayments can grow faster than their competitors, reinvest money more efficiently and expand into international markets seamlessly,” Yarovinski said.

Real effects and safety

NOWPayments has observed “significant benefits” for companies implementing its solution, he added. “By integrating our crypto payment solution, these companies have reduced their tax costs and accelerated transaction times thanks to the inherent efficiency of cryptocurrencies.”

As we look to 2025, NOWPayments emphasized its readiness for continued market growth, Yarovinski said, explaining that “We are approaching the coming tumult with a well-established infrastructure, proven solutions and natural innovations that allow our customers to feel they are in a trusted partnership with professionals.”

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