Enish, a Japanese game developer, plans to buy bitcoin worth 100 million yen. The company announced this trait as part of its growing work with blockchain technology, according to recently reports. This purchase comes at a time when Bitcoin Shopped to $ 81,800, based on Coytecko data.
Why Enish is buying bitcoin now
The gaming company’s interest in bitcoin derives from its work with blockchain games. Enish believes that owning bitcoin will help them better understand the technology behind it. Their game ”The Lithe last Metsoires“Already use blockchain features.
Bitcoin stands as the most famous Cryptocurrency on the market. By owning that, Enish hopes to gain new insights for its technical team. The company believes that this knowledge will improve how they make games and run their business.
Notice regarding the procurement of Bitcoin. Source: Enish
How and when the purchase will take place
Enish has set clear dates to buy bitcoin. They plan to make their purchase between April 1 and April 4, 2025. The company will spend 100 million yen through normal market purchases in Japanese Cryptocurrency exchanges.
Only in: Public Japanese game developer Enish just bought $ 100 million #Bitcoin
Another BTC -State Agency 🙌 pic.twitter.com/f2a94hbtfh
– Bitcoin -historian (@Pete_rizo_) April 2 2025
This measure also corresponds to Enish’s asset management strategy. They look to diversify their holdings while settling for potential gains if Bitcoin’s value increases further. The company chose Bitcoin because it is easy to buy and sell and has a large, stable market.
Other companies that join the Bitcoin trend
Enish is not alone in buying bitcoin. Data from Cryptoquant Shows public companies have added 91,780 bitcoin to their holdings during the first quarter of 2025.
Tether added almost 9,000 bitcoin to his accounts, giving his total to 92,640 bitcoin. Micro Strategy (now strategy), known for its tongue Bitcoin investments, Bought another 81,780 bitcoin. This latest purchase cost the company over $ 8 billion.
Smaller players also make bitcoin movements
More recently, several smaller companies have bought Bitcoin. Take a closer look at some of these purchases: Blockchain Company bought 600 Bitcoin. Semler Scientific bought 1,100. Metaplanet also acquired 2,280 bitcoin in a larger purchase.
But some companies raise money to buy even more. Marathon Digital raises money by selling shares to invest in bitcoin. In November, Gamestop made an offer of $ 1.3 billion to initiate its own Bitcoin strategy.
The trend shows increasing acceptance of cryptocurrency among companies, with more companies that diversify bitcoin – often for the same reasons as Enish: blockchain adoption, digital currency growth and future holdings.
Image from Pexels, Chart from TradingView
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