- The campaign honors the now famous May 22, 2010, the event when Laszlo Hanyecz made history by using 10,000 bitcoin, or about $ 40 at that time, to buy two pizzas.
- The campaign, which runs from May 15 to May 28, 2025, asks users to use a reference link with limited time to recommend friends to Binance.
BinanceThe global blockchain ecosystem that runs the largest Cryptocurrency exchange in the world in terms of trading volume and users has launched a global campaign with a BTC reward pool of $ 5 million to celebrate the 15 -year anniversary of Bitcoin Pizza Day. This is the largest Bitcoin -Geaway ever organized by a centralized exchange (CEX). The campaign honors the now famous May 22, 2010, the event when Laszlo Hanyecz made history by using 10,000 bitcoin, or about $ 40 at that time, to buy two pizzas. This smaller transaction showed that Bitcoin could be used as real money.
The campaign, which runs from May 15 to May 28, 2025, asks users to use a reference link with limited time to recommend friends to Binance. In addition, Binance Bitcoin chose as a reward currency and set a maximum $ 40 for each reference reference couple to keep the celebration founded in the Cryptocurrency history. References for top performance can receive up to $ 5,000 in BTC-token coupons, and both the invitation and the reference can unlock a pizza oxin centament up to $ 20 in BTC. This initiative is Binance’s biggest attempt to reward and on board the next generation of Cryptocurrency users, with a total of $ 5 million in BTC Pizza Rewards.
Binance plans social activities with a Pizza Day theme in cities around Asia, Europe, South America and Africa to carry the excitement beyond the campaign. Activities will include personal meetings in places including Dubai (UAE), Bordeaux (France), Buenos Aires (Argentina) and others and the deployment of brand pizza trucks in Almaty (Kazakhstan) and Johannesburg (South Africa). In addition to providing free pizza and the ability to win Binance-labeled goods and other prizes, these events will combine education, interaction and community development.
At the same time, to engage consumers over digital channels, Binance implements a variety of online and social channel initiatives. These include Gamified Community Challenges on Telegram, Discord and WhatsApp, as well as a worldwide social media competition that asks people to submit their first cryptocurrency transactions. A level UP campaign for new users and a #Bincepizza Posting Challenge for all users will be held at Binance Square to celebrate Pizza Day. Participants can use the new trading trade to send verified Cryptocurrency transactions that they have completed and won prizes from a $ 6,000 BNB price pool.
The leaders of Binance will join the global community for a unique live stream on May 22, Bitcoin Pizza Day, to discuss the cultural importance of Pizza Day, the future of Cryptocurrency and the advancement of Bitcoin.
Rachel Conlan, head of marketing at Binance pronounced:
“From two pizzas to a global financial movement, Crypto’s journey has been nothing more than extraordinary – and our society has been the driving force behind it. This year we mark Bitcoin Pizza Day with the largest BTC referral in history – $ 5 million worth – along with over 26 local meetings and social activations.
*This statement is based on a review of publicly available information, including official websites and announcements from other leading centralized exchanges (CEX).
