The tough thing about all new products is defense. How about your product prevents a much richer competitor or sitting from turning a switch overnight and becoming a better version of you?
When companies, especially start -ups, build new products, they are always asked: “What is your moat?” In other words, what makes your product justifiable? What makes it difficult for someone with much more money And talent to build what you build faster, better and scale? That question is becoming increasingly difficult to answer; Today, it feels like everything has already been built, or that technical giants can just sit back, look at the market, see what works and release a better version of your product in the world over the night.
Artificial intelligence (AI) has undoubtedly been in that phase in recent years, and now we go into a period where this bike will start to take place around a New AI product: Ai browser.
What is an AI browser?
Surprisingly, an AI browser is exactly how it sounds like: a traditional browser, but with artificial intelligence built directly in its core. Instead of just helping you access and navigating the internet, an AI browser helps you actively while you are online, letters let users summarize pages, automate certain workflows and answer questions directly on the website you are already on.
This represents a major change in today’s average AI work flow; instead of removing to Chatgpt or copy and paste text to another appThe AI model will be inside the browser. In theory, it will turn the browser from a passive window that you can only see into an active assistant traveling with you when you browse and who you can call for support or take action when you need it, without opening a new app or switching to a new window.
Why Perplexity’s AI Web browser accommodation gets all the attention
To be fair, AI browser is not entirely new. Opera launched “opera one” with a built -in You have assistant Called Aria back in 2023. The browser company followed its beta launch of “Dia” in June 2025. But the conversation did not take up until confusion soft-Launched Its AI browser “Comet” on July 9.
The reason for the comet made a splash while others were not for PerplexityS is a household name in the AI industry; It is one of the top five consumers as AI companies thanks to its Generative AI chatbotAnd now it seems to have even more market share by giving users an AI-driven browsing experience.
Comet Features like a regular browser but with confusion built directly on each page. This means that you do not have to leave your tab to get a summary, ask a question or take action. AI is already there with you.
This gives users several benefits; They no longer need to copy and paste, take screenshots or bounce between tabs just to use their generative AI chatbot selected. Instead, they will be able to achieve the same results all in a window with a more even, directly integrated experience.
The comet also has real agents; In a demo, a user opens Gmail and tells Comet to work out and send an e -mail message. AI writes the message and sends it after a quick confirmation from man in the loop and asks if the E -mail message is ok to send, all without switching between tabs or waiting for user direction at each step. With that said, reviews say that Comets agent can handle simple tasks such as sending e -mail messages quite well, but for more complex tasks such as booking travel, it still crushes.
What is also worth noting is that the confusion’s own AI drives the standard search engine on Comet. Each question receives an AI-generated summary before traditional search results are displayed. This is an important feature of a digital era where users increasingly stop at the AI response and never click through.
Right now Comet is not widely available yet. Perplexity has only opened it for its $ 200/month “Pro Max” bonner and a small group of invited users. Everyone else is on a waiting list.
The launch still made enough splashes that the other players in the industry are already trying to catch up. The same day the comet was rolled out, Openai announced It would soon release its own AI browser.
Why AI company suddenly cares about AI browser
The AI browser, or even more importantly, “”AI search“The function will become increasingly important if it is already. The AI search has not only led to brands and publishers losing traffic from Google’s AI summaries (Nasdaq: Googl); It has also led to AI Chatbot suppliers losing users.
Google’s AI summary does what I would call a good enough job to answer most people’s questions. Some say it has turned the search engine into a response engine because it saves users the trouble of clicking through sources and directly gives them the answer to their question. And now, with “AI mode”, it even allows users to continue the conversation in a way that feels like using a chatbot, without ever leaving the search page.
This means that fewer people are on their way to dedicated AI platforms such as Chatgpt, Claude or Perplexity’s main page. They only write in the browser and get their answer right there.
In addition, people are already used to how Google search works. Google did not invent the wheel again or tried to get users to adopt a whole new workflow; They only injected AI into the workflow that their users were already familiar with, which is a big profit when it comes to adoption and inventory.
When you think about these elements, especially the fact that companies lose market shares to Google’s AI summaries and AI mode, it makes sense why a company wants its own search interface. These new AI search experiences become rapidly AI’s “Killer -App.” If a company does not already offer one, it probably loses users to those who do.
In addition to wanting an interface for its AI search engines, there will be another warehouse for the AI browser phenomenon that technical giants will find attractive: search engines print money through advertising. If you own the browser and the search engine inside, check the properties where these ad dollars are made. This is a fairly clear path to revenue generation, Especially for AI companies that have not yet turned a profit and are still looking for a sustainable business model.
This points to the idea that the launch of an AI browser is less about launching innovative technology and more of a strategic move to strike back against Google AI summaries and AI mode so that companies can regain users and potentially build a new income current.
What is the biggest barrier for the AI browser’s adoption?
With everything said, there will be a significant obstacle in succeeding these AI browsers: User Adoption.
Most have used the same browser for several years. It remembers their passwords, it has their extensions, it synchronizes their bookmarks and it knows their habits. Switching to something new and AI-infused may sound attractive, but in reality most users will not see the same type of upside they would do from a browser on which they have decades of use. The convenience of browser history and behavior over time is difficult to replicate. Unless the AI features solve real problems in Internet users’ experience Or improve their lives, most users probably don’t think it’s worth the balancing.
This leads me to this last point: building an AI browser is not the difficult part. Getting people to leave their present is. An implicit trend I have been more tuning over is that New AI products continue to come outAnd the average person has no idea how or when to use them. Unfortunately, AI browsers may fall into this category, as AI agents Did it unless there is any training campaign around their use and usability.
If I had to bet, I would say that the features packed in these AI browsers may have better luck when browsing extensions. This would allow people to continue using the browser they are already used to, but would give them the ability to call on Generative AI On which side they visit, without leaving the tab; These extensions can also allow users to choose whether they want their default search engine when writing questions in the address bar to direct questions through Google (default search engine for many popular browsers) or their preferred AI model.
Although the browser is probably due to an update, the goal of these AI companies should not be to reinvent the browser, but instead to meet users where they are already while they provide a better experience that solves real problems in the user’s life.
In order for artificial intelligence (AI) to work properly within the law and thrive on growing challenges, it must integrate a corporate blockchain system that ensures data input quality and ownership – which makes it possible to keep data secure and at the same time guarantee data impossible. Check out COINGEEK’s coverage on this new technology to learn more Why Enterprise Blockchain will be the spine in AI.
Look: Artificial intelligence needs blockchain
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