Tether, the issuer of the world’s most popular Stablecoin USDT, has done another great move – this time in Crypto Payments App Space. The company recently announced an investment in Hong Kong-based Startup Fizen, a self-described “Super App” that allows users to perform everyday transactions with Cryptocurrencies. This marks the Tet’s third major investment in 2025, which reflects its growing appetite for strategic investments in digital finance.
Fizen: A Superapp for Cryptover Tools
Fizen aims to simplify how consumers interact with cryptocurrencies. Instead of focusing on speculative trade, the Crypto Payments app allows users to pay for daily needs such as mobile phones and movie tickets with Crypto. The platform is designed to run seamlessly in the background, which makes it so intuitive that users may not even realize that they interact with blockchain technology.
Leo Vu, CEO and founder of Fizen, said in a statement: “The technical infrastructure is already in place. We lack consumer -friendly applications.” Fizen’s goal is to bridge that gap – with crypto to the real world without technical friction.
Tether’s strategic change to practical crypto solutions
Tether’s investment strategy has taken a clear turn against practical, tool -driven companies. While the company made headlines earlier this year for unconventional features-as the acquisition of a share in Italian football club Juventus (piece: Juve) and a bid of $ 385 million for a South American agricultural company-adjusts its latest decision with its crypto roots.
In March, Tether also took a 30% share in the media company to be water, which further diversified its holdings. But with Fizen, the focus is entirely back on crypto payment apps, which signals a renewed interest in supporting techniques that run the real blockchain adoption.
Paolo Ardoino, CEO of Tether, stated: “Our investment in Fizen emphasizes our commitment to expanding global access to effective and reliable digital financial solutions.”
Stablecoin power plants
As an issuer of the USDT, Tether Stablecoin dominates, with $ 145 billion in circulation. This is about 62% of the total market share. With reserves that generated $ 13 billion in profit in 2024 alone, the company has significant firepower for further expansion.
These profits are now redirected to strategic companies that are consistent with Tether long -term vision: mass adaptation of crypto in everyday life. Crypto Payments App Space, focusing on functionality and ease of use, is a natural fit.
Fizens supporter and business model
Other investors in Fizen include blockchain development company Sotatek, the software company Vnext and Layer-1 Blockchain Platform Viction (formerly Tomochain). Fizen’s previous funding came from token sales, although it is unclear whether Tether’s share was in the form of equity, tokens or a hybrid agreement.
The entry of Tether in this investor pool adds credibility and financial muscle to Fizen’s expansion plans. The startup now has a powerful partner who can accelerate its product development and market reach.
The increase in crypto payment infrastructure
Tether’s feature comes in the middle of a broader trend in financial technology. Earlier this year, USA launched Crypto Exchange Kraken Kraken Pay, a service that offers payments in both Crypto and Fiat. UK Fintech Giant Revolut introduced a crypto payment card in 2024, and companies such as Galaxy Ventures have predicted that payment infrastructure will be one of Crypto’s most important battles.
When digital assets mature, the emphasis changes from trade and speculation to practical, everyday benefit. The Crypto payments App model embodies this transformation.
Last thoughts
Tether’s investment in Fizen illustrates a growing focus on bringing crypto in mainstream use through seamless and practical applications. With strategic capital behind it and a rapidly developing sector forward, Fizen can become a leading name in how consumers interact with digital money – without even knowing that they use crypto.
When more fintech and blockchain companies follow suit, you expect the boundary between traditional and digital funding to blur further.
Image: Freepik © Ruslan_ivantsov
